People invest in people, a feeling of authenticity, and connection. As small business owners, the key is to develop the "KLT" factor with your followers. Make your audience feel as if they know you enough to like and trust you! This is successfully achieved by putting out what I call "Private-Public" information – personal things that are privacy appropriate and you don’t mind telling the public. Venting private thoughts on personal relationships and conflicts is a huge no-no. And if you know you can’t maintain a steady relationship right now, steer clear from posting pictures of your random and brief attempts to find love. Never share anything that makes you look unstable. Your only job is to become a likable authority in your field. Your posts should point back to your audience understanding your business, product and offerings without being too "salesy." No one wants to give their money to a fool or someone who may have a great product but come across as negative, arrogant, disrespectful, always drunk at happy hour or just pushing their services down their throats. Your primary focus is to share parts of your personal and brand personality to cause your audience to buy into you as a person with whom they wouldn’t mind doing business. Also, it helps to be consistent enough so when they do need your services, you are on the forefront of their minds.
Twitter is unique in that you are able to connect with celebrities in "real time" and use hash tags to gain exposure. For instance, if you specialize in natural hair, find all the celebrities that are into natural hair care, blog about your product or services, and share with them by tweeting your post and including their twitter handle and hash tags. Commit to doing this once or twice or week and you are bound to be either re-tweeted or contacted, possibly landing an unpaid celebrity endorsement. The comment or tweet can be used on your site and social media posts as testimonials. And it doesn’t cost you a dime! Testimonials are major for consumers looking to make a decision to work with you. No one wants to be a guinea pig for your business while paying money. So if you are just starting out, offer your services to a couple of people at no charge as a focus group, rock the opportunity and requests testimonials in return to share on your website and social media.
Next week we will discuss websites and blogging as Part 3 of Expanding Your Business Online.
Kachelle Kelly is founder of Kachelle Kelly International, Inc., a small business & empowerment coaching firm. Kachelle coaches career driven women & men to not only activate their hustle but faith by providing them with innovative ideas, strategies, resources and empowerment to achieve authentic success, profitability, peace and happiness in their business and life. She is a member of the National Association of Professional Women and the NAPW 2012-2013 "Woman of the Year" for Consulting & Coaching for Texas. Kachelle is also the author of "Pretty Painful" and "Boss Men & Women Pray: 31 Prayers to Increase Your Success & Spirit". For more information visit www.kachellekelly.com