Houston Forward Times

11 June 2013 Written by  Chelsea Lenora White

Kanye West Unveils New Strategy For New Album ‘Yeezus’ At His Listening Party

Kanye West debuted his sixth studio album “Yeezus,” on Monday, June 10 at Manhattan Milk Studios. And although celebrities like Beyonce, Jay-Z, DJ Khaled, Theophilus London, Tyson Chandler, Busta Rhymes, Timbaland and Q-Tip were spotted at the listening party, the guest list for the party was very atypical for an A-List celebrity like Kanye.

This is because there was no guest list! Kanye decided to make his listening party a public art exhibition. This, along with the red tape that covered all logos on water, alcohol bottles, equipment and more kept up Kanye’s theme of anti-corporation. Kanye’s reasoning for doing this: he wants to turn his back on corporations who simply use artists for cash opportunities.


Partygoers were let in one by one for reasons that are unknown to some. However, we know that secrecy was not the incentive. Anyone who was earshot could hear the album and the venue was also open to the street. Kanye also told partygoers that he doesn’t care if his entire album leaks because he’s dropping this music his way.

Kanye didn’t disappoint with his epic rants either. During a brief break in his set, he revealed: This is usually the part of the show when I start complaining about sh-t...justifying sh-t but you know how it is. I’m just happy to be making music. And happy to be able to perform and sh-t for y’all. You know with this album, we ain’t drop no single for radio. We ain’t got no big NBA campaign or nothing like that. Sh-t, we ain’t even got no cover. We just made some real music. And you know like, back when I used to make albums and sh-t like a couple of years ago, we would go away and work on our album for like five months or something, and then we’d always have to hold the album until August or September, till the perfect moment and sh-t. Because it will mean that, ‘I think you’re going to sell more because you get more audience and ratings and sh-t,’ but honestly at this point when I listen o radio, that ain’t where I wanna be no more.

Kanye also gave us a lesson about giving. He stated: I had to learn about giving, this whole album is about giving. This whole process is about giving... no f-cks at all. I have a new strategy, it’s called ‘no strategy.’ I have a plan to sell more music it’s called ‘make better music.’

Way to go Kanye! After creating such an amazing platform for himself by the use of corporations, it is refreshing to see an artist deviate from that route with a platform that allows the artist to make music that is completely original and personalized to distribute to a broad audience. However, I don’t know if I completely buy this act. He is against corporations, but he is involved with and decided to procreate with a woman who makes all of her money from endorsement deals and her brand depends solely on the use of corporations. Maybe this is the two-sided Gemini in Kanye.

MAA WereReady