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25 June 2013 Written by  Nicholas Norman

Kevin Durant Signs with Jay Z and Roc Nation Sports

When Jay-Z decided to sell his small stake in the Brooklyn Nets to start up a full-fledged sports representation agency, many knew athletes would be unable to resist the temptation of aligning themselves with the famous rapper. Jay-Z once famously boasted : “I can sell water to a well.” The speed of which his agency has collected talent shows it wasn’t baseless bluffing.  Oklahoma City Thunder forward Kevin Durant officially signed with Jay-Z’s Roc Nation Sports, according to multiple media reports. Durant left his previous agent, Landmark Sports, earlier this month.

Durant, 24, was second in the NBA in scoring this season and averaged 28.1 points, 7.9 rebounds and 4.6 assists per game while shooting 51 percent from the field. He finished second in NBA MVP voting in 2012-13 and was named first-team All-NBA for the fourth straight season.

JayzDurant---Copy“He has a 90.5 free throw shooting rate, the youngest player in NBA history to join the 50-40-90 club, a giving individual and a legend in the making. What more can I say?” reads the quote attributed to Jay-Z, whose real name is Shawn Carter.

Jay-Z, a Grammy-winning rap artist, is building up quite a roster of professional athletes to join his group. Last week, he became a certified baseball and basketball agent, enabling him to negotiate contracts on behalf of his clients. New York Yankees second baseman Robinson Cano, New York Jets rookie quarterback Geno Smith and Tulsa Shock guard Skylar Diggins have already joined the firm, which is a partnership with Creative Artists Agency Sports launched earlier this year.

“I’m grateful for this opportunity with Roc Nation Sports. It’s go time!” said an enthusiastic Kevin Durant.