Our local schools and nonprofit organizations have always been able to count on financial support from the business community. Their ever increasing need, however, has stretched companies that can only donate so much of their hard-earned profits.
There is another way for your company, large or small, to support our community without putting an extra dent in your donations budget: augment your giving by creating an employee volunteer program to donate free labor to your local organizations.
Many nonprofit organizations continually face the challenge of finding more volunteers, especially those with skills that your employees might already have. These include administration, accounting, legal or writing.
Rather than simply writing another check, your company can fill that need much better by donating employee volunteers.
“By harnessing the power of employee volunteering, small to medium size businesses can affect a sea change in the way private enterprise contributes to public good,” says the Points of Light Foundation, which promotes community volunteerism.
The foundation recommends choosing volunteer activities that support your company’s ability to reach its objectives and are visible, meaningful or helpful to your customers.
The potential benefits from encouraging your employees to volunteer are numerous. They include increasing employee morale, loyalty and retention by backing causes they support; creating networking opportunities among your own employees; building ties between your employees and our community; providing your employees new avenues to practice their professional skills; and enhancing your company’s local reputation.
And by the way, all of the above results could also possibly lead to an increase in your customer loyalty, retention and sales.
Creating A Program
Here are nine ways to encourage your employees to volunteer:
For more ideas, look online at www.pointsoflight.org. There’s no doubt that our local business community has the talent and expertise to fill most – if not all – the essential volunteer roles at our local nonprofit organizations. And when a school or non-profit organization teams with local companies to recruit and support volunteers, our community wins.